A new look has put Alba Pollozhani at the centre of online discussion, but this time the hairstyle itself is only part of the story. The figure she attached to the transformation—€20,000—has become the most talked-about element of the Instagram video.
According to Loki Magazine's report on 27 August 2026, Alba personally confirmed in the video that the amount was indeed €20,000. ON MEDIA.AL has not seen an invoice, salon contract or other financial document, so the figure is presented precisely as Pollozhani's public statement rather than as an independently audited cost.
The reaction is understandable: it is an exceptionally high figure for a hair transformation, moving the story beyond an ordinary beauty change and towards the way public figures turn luxury and personal image into content that rapidly drives conversation online.
Pollozhani is known for experimenting with her appearance and for her activity on social media. In this case, what can be established is that the statement was attributed to her public video; the details of the service, what the price included and whether the amount concerned the hair alone have not been made clear.
The new video makes the figure itself the headline: €20,000 for a transformation that has immediately generated surprise and debate among followers.
SOURCE: Alba Pollozhani's public Instagram profile and Loki Magazine, 27 August 2026.
